native advertising
复数形式
native advertisings
1
原生广告, 整合广告
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
Native advertising is a form of online advertising that blends in with the content around it, making the ad feel more natural and less intrusive. These ads are designed to match the style, format, and function of the platform where they appear, such as sponsored articles on news websites, promoted posts on social media, or in-feed ads on apps. Unlike traditional ads, which are clearly distinguishable from regular content, native ads aim to provide value to the audience while subtly promoting a product or service. The goal is to increase engagement by delivering ads in a way that feels relevant and non-disruptive.
- An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.
一个在线新闻网站可能以赞助文章或推广帖子的形式展示原生广告，这些内容与编辑内容无缝融合。
- A social media platform may display native advertising in users' feeds, appearing as sponsored posts from brands or influencers that match the style and format of organic content.
一个社交媒体平台可能在用户的动态中显示原生广告，以来自品牌或影响者的赞助帖子形式出现，这些帖子与有机内容的风格和格式相匹配。
- A podcast may integrate native advertising into its episodes by featuring sponsored segments or endorsements from advertisers, presented in a conversational and authentic manner.
播客可以通过以对话和真实的方式呈现赞助片段或广告商的认可，将原生广告整合到其剧集中。
- A video streaming service may include native advertising in its content by incorporating branded placements or product placements within shows or movies.
视频流媒体服务可能通过将品牌植入或产品植入整合到节目或电影中，在其内容中包含原生广告。
- A search engine may display native advertising in its search results, featuring paid listings that resemble organic search results but are clearly identified as advertisements.
搜索引擎可能会在其搜索结果中显示原生广告，这些付费列表类似于有机搜索结果，但被明确标识为广告。